We’ve been in business for more than 17 years. At the outset, our goal was to make wireless communication technology and services available and affordable to a broad range of people.
We wanted to empower our customers to make their own cell phone choices. After all, you know your needs better than we do. And like the old television commercial said, we also wanted to earn your business the old-fashioned way.
Our solution? No contracts.
We decided our customers should never be locked into lengthy contracts, as was the common practice by other companies when we started. Truth is, if you’re locked into a contract, your choices as a consumer have been locked up as well. And if you want to wiggle yourself out of one of our competitor’s contracts, you’re forced to pay a steep penalty fee.
Along the no-contract lines, we also introduced a risk-free guarantee. You can cancel your service within the risk-free trial period, pay nothing and get a full refund. We’ll even send you a postage-paid shipping label to return the phone.
It’s not just the length of your cell phone plan that was unencumbered by a contract, we let you change your cell phone plan at any point to avoid paying unnecessary overage fees. You are free to move up and down, from plan to plan as you wish. Without penalty. We know your needs can change, unexpectedly, and we want to make sure you have the freedom and flexibility to respond as needed, especially in a crisis.
A decade and a half ago, we didn’t need a crystal ball to understand what mobile phone customers wanted. Nor did we wait many years later and let other companies try something first before implementing a solution ourselves. We did what we thought was right.
In one sense I guess that makes us a trendsetter. However, I like to think of Consumer Cellular as a more traditional company, one rooted in common sense and with a commitment to what’s best for the customer.