This is the kind of news that makes my day.
For the second year in a row, the nationwide customer research firm Market Force Information has determined that, by a sizable margin, Consumer Cellular has the most loyal customers in the wireless industry.
The scoring system used by Market Force determines a “composite loyalty index” by surveying customers about their experiences with their wireless carrier in multiple categories. Our composite score of 73% was nearly 20 points higher than our nearest no-contract competitor—and more than 30 points higher than the score for the top rated full-service carrier.
Being evaluated by a respected, independent source is a terrific way for us to learn important details about what we’re doing right, and what we’re doing wrong. We were especially gratified to find that in this survey, you gave us exceptional scores in three really important categories: for “Ease to Change Plans,” our score was 92%. For “Plan Flexibility,” it was 85%, and for “Value,” 83%.
The survey also sent an important message to the wireless industry in general. Market Force’s summary notes, “Consumers clearly gave a heads up to carriers that they need better service.” So while we’re flattered by your praise, we’re also aware it doesn’t mean we can take your happiness for granted. In fact, it tells us we need to work even harder to continue providing the unmatched quality you’ve come to expect from us.
I want to offer a huge thank you to everyone who participated in the survey, and rated us so highly. It’s a truly humbling honor for all of us at Consumer Cellular.