I try to keep abreast of the latest news in the cell phone industry, from technology trends to real-life stories about cell phone users. Trends, by definition, are constantly evolving.
However, one story that doesn’t seem to change but continually rears its head is the story about an unlucky consumer stuck in a long-term cell phone contract. Often, the customer becomes suddenly ill and can no longer use a cell phone. But the person signed a contract in healthier times and must continue paying for what he or she can no longer use.
Such stories never come from Consumer Cellular customers. That’s because we’re a no contract cell phone plan provider.
Plus, we let our customers change their business relationship with us— by either expanding their plan or reducing it, as needed—at any time in a billing cycle, without penalty or fees.
And we monitor usage for free. Our Usage Alerts program automatically notifies customers whenever usage approaches their plan’s limits and makes a recommendation, thus helping them avoid costly overage charges. After the spike in usage recedes, our customers are free to return to their regular cell phone plan.
Again, this is achieved without special fees assessed. It’s their cell phone plan and we like it to fit whatever is going on in their life. We believe they know what’s needed better than we do.
True, our customers are not locked in to us by contracts. But we do keep a promise with them and, I think, it is both stronger and more resilient than any legal document. It’s our implied promise to deliver the best value for their dollar. And that’s across the board, from the plans and phones we offer to the friendly customer service we provide.
When it comes to cell phone service, consumers have plenty of options to choose from these days. We prefer they stay with us because we’re their best option. Not because of some legal fine print that’s hidden below the dotted line.