When it seems that electronics keep getting smaller and sleeker for today’s younger users, it’s refreshing to see that some manufacturers haven’t lost sight of the unique needs of baby boomers and senior users. That’s why I’m pretty excited about the latest phones from Doro and our exclusive partnership.
A Swedish company, Doro is doing some interesting things in user friendly consumer electronics to accommodate the inevitable aging process. Working with designers that specialize in technology, ergonomics and physical disabilities, the company just introduced the Doro PhoneEasy® 345 and 410 in the United States, which work well for seniors dealing with reduced dexterity, hearing and vision.
Doro phones have been a popular choice among mature users in Europe thanks to their simplicity and manageability, and I think they’ll be a hit on this side of the pond, too. In a recent poll among 800 of our Consumer Cellular customers, we found that 62% preferred cell phones with easy-to-read, enlarged buttons and display text. The Doro PhoneEasy® 345 and 410 models deliver on both counts. Compatible with hearing aids, the phones also offer outstanding sound quality. And they still feature many of the bells and whistles you’ll find on other cell phones.
I think everyone should have affordable access to a cell phone, for convenience and peace-of-mind in potential emergencies. At a low-cost relative to other senior phones, the Doro PhoneEasy’s straightforward design makes it easy for aging Americans to keep up and keep in touch.
Co-founder and CEO of Consumer Cellular